Field Marketing Manager

London, UK

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional field marketing for UK enterprise, aligning with sales targets and driving pipeline through events, ABM campaigns, and partner programs.

  • Field ownership that connects regional sales motion to corporate programs.
  • Pipeline planning and measurement across campaigns and events.
  • Brand and collateral enablement for named accounts across the region.

Job Description

  • Adopt the corporate strategy to support the local pipeline generation needs of the UK sales team within large enterprise, named accounts.
  • Fully understand the local sales go-to-market motion, interpret local market dynamics, and develop a robust plan aligned to the sales and marketing pipeline targets.
  • Identify, develop, manage, and support the regional marketing calendar including, but not limited to, events, account -based marketing campaigns, upsell and cross-sell support, and partner marketing
  • Forge relationships to drive targeted field engagement and pipeline generation.
  • Manage the regional and campaign-specific marketing targets in line with your activities to track pipeline development, efficiency, and effectiveness.
  • Provide leadership and input on field requirements for integration into corporate-run marketing programs and campaigns.
  • Ensure feedback from sales leadership to corporate marketing organisations to drive alignment of regional marketing investment to sales requirements.
  • Drive active awareness of the brand, messaging, positioning, and marketing programs across the regional sales teams.
  • Support the sales team with identifying marketing materials / collateral for presentations with named accounts.
  • Bachelor's degree in Marketing, Business or a technical field, or similar relevant experience.
  • 8+ years’ experience in marketing business-to-business software solutions.
  • 3+ years of experience in field marketing or demand generation roles with proven results.
  • Excellent customer-facing skills.
  • Proven ability to work in a fast-paced environment and to juggle and prioritise across many simultaneous projects.
  • Great communication skills.
  • Organised and programmatic thinker; ability to develop campaign recommendations and plans.
  • An ability to analyse data and present results to a group in a clear, digestible manner.
  • Ability to manage a budget and the associated processes.
  • A great mix of creative and analytical thinking.
  • Previous experience of working within a cloud and or communications industry is desirable but not essential.
Automation Anywhere logo

Automation Anywhere

Automation Anywhere is a leader in agentic process automation, providing enterprise-grade AI-powered automation for mission-critical business processes. The company’s Agentic Process Automation System is powered by specialized AI and generative AI and offers process discovery, RPA, end-to-end process orchestration, document processing, and analytics, with a security and governance-first approach. Available in both public and private cloud environments, Automation Anywhere empowers organizations worldwide to 10X business impact, in 1/3 the time. Drive innovation and accelerate business growth with Agentic Process Automation. Today, the world's leading companies are building the future of work, and unleashing human potential with Agentic Process Automation from Automation Anywhere.

Founded in 2003
San Jose, California, USA
3.3K employees (176 in marketing)