Director, Field Marketing EMEA London, UK

London, UK (Hybrid)

£107K/yr – £128K/yrDirector/Executive6+ years expFull time

Posted 1 month ago

Job Summary

Owns and drives the EMEA field marketing plan from calendar to pipeline outcomes, with deep emphasis on French and DACH markets, executive programmes, partner co-marketing, and customer storytelling.

  • Own end-to-end field calendar and regional activations
  • Drive pipeline outcomes through targeted field programmes
  • Lead executive programmes and partner/community initiatives

Job Description

Responsibilities

  • Owning the end-to-end EMEA field marketing calendar — regional events, roadshows, conference activations, and hosted programmes built for European buyers
  • Leading field programmes with particular depth in French and DACH markets, from concept through to post-event pipeline attribution
  • Partnering closely with EMEA Sales to ensure every field investment is tied to account-level pipeline goals
  • Designing and delivering executive programmes for every Pendo leadership visit to the region — pipeline dinners, roundtables, customer engagements
  • Owning EMEA customer stories and connecting them to field moments, campaigns, and Pendo's broader content pipeline
  • Executing co-marketing programmes with regional partners, resellers, and SIs
  • Building and maintaining a visible, credible presence for Pendo across the European B2B tech and product community

Requirements

  • 6+ years of B2B SaaS marketing experience with significant depth in field marketing, events, or ABM
  • Hands-on field programme experience across multiple EMEA markets — you've executed directly, not just managed agencies doing the work
  • Demonstrated depth in European markets; understanding of local buyers, events landscapes, and community dynamics
  • A track record of connecting field activity to pipeline outcomes, not just delivering well-run events
  • Experience working in or with a US-headquartered company, comfortable influencing without authority
  • Proven ability to deliver in lean environments with a high degree of autonomy
  • Resourceful and self-directed — in a team of three, you move without being told to
  • Strong communicator across cultures, languages, and seniority levels
  • Fluency in French or German would be preferred

Benefits

  • Benefits: Comprehensive, top-tier coverage including medical, dental, and life insurance, combined with pension match, equity, and high-value lifestyle perks.

Pendo.io Japan

Pendo は、お客様のユーザー体験をより良くすることをミッションに、定性データ、定量データ、ビジュアル・データ(ユーザーが何をしているか)、そしてAIを活用することでお客様が望むビジネス成果を推進/支援する統合プラットフォームを SaaS として提供しています。顧客企業はグローバルに10,000社以上で、月間イベント処理数は450億以上。膨大なデータをプロダクトに活かし、米Salesforce.comや米Trend Microなどの「フォーチュン500」企業にも多数導入されています。

Founded in 2013
5 employees (1 in marketing)

Salaries

Posted range

£107K/yr – £128K/yr

Taken straight from the job posting.

See all Pendo.io Japan salaries

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
9

Headcount Trend

Current headcount: ~5

Director, Field Marketing EMEA London, UK

Pendo.io Japan · London, UK · Hybrid