Responsibilities

• Support the UK Events Manager in the delivery of national level brand events and product launches.
• Work closely with the UK Marketing/Events team to develop an annual events schedule identifying key events that BYD & DENZA should participate in to maximise brand exposure and deliver test drives and sales
• End-to-end planning through to delivery of specified event workstreams.
• Work with appointed events agencies to brief, design, plan and deliver Fleet events including stand design, cars, event materials, uniform and merchandise.
• Ensure all events are delivered to the highest possible quality and adhere to BYD & DENZA brand standards.
• Work with digital and content team to design and deliver a content plan aligned to the different audience types.
• Work with members of the marketing team to ensure that BYD & DENZA events are promoted and marketed to ensure maximum attendance and exposure.
• Manage Brand Ambassador training and performance at events.
• Ensure specific customer journey defined and implemented for each event.

Requirements

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
• Equivalent experience in the events or experiential marketing sector may substitute for formal education.
• Minimum 2 years of relevant experience in event planning or experiential marketing; automotive industry experience preferred.
• Strong multitasking and project management capabilities.
• Excellent written and verbal communication, negotiation, and vendor management skills.
• Proficiency with general software: Word, PowerPoint, Excel, Outlook and general services.
• High willingness and ability to travel frequently.