Responsibilities

• Support the execution of Gymshark’s Entertainment Marketing strategy, including:
• Paid and organic celebrity & talent partnerships
• Influencer activations
• Cultural and brand-led activations
• Agency management
• Deliver seasonal Entertainment Marketing plans, including UK product seeding initiatives.
• Execute strategic campaigns, ensuring all talent and partners deliver against agreed contractual terms and KPIs.
• Generate excitement around the brand ; leverage the power of talent & i nfluencers to increase brand/product awareness and consideration through Entertainment M arketing.
• Maintain and grow a strong network of industry contacts.
• Act as the primary point of contact for talent and collaborators across campaigns and activations.

Requirements

• Strong understanding of the UK and US entertainment landscape (celebrity, influencer, and cultural spaces).
• ‘Black Book’ of talent and industry contacts.
• Up-to-date knowledge of emerging talent, trends, and social media .
• Proven experience executing campaigns within influencer marketing, talent partnerships, or entertainment marketing .
• Background in fashion, celebrity, lifestyle, or cultural marketing is a plus.
• Highly organised with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management skills, with confidence influencing both internal teams and external partners.
• Excellent negotiation and communication skills.
• A proactive self-starter who can work independently without close supervision.
• Creative thinker with a 360° mindset ; able to connect brand, culture, and content.