Responsibilities

• Deliver email and SMS marketing campaign plans to time, budget and against agreed KPIs with the support of the Email & SMS Marketing Executives
• Plan and build automated workflows which effectively deliver against marketing plans, Audience & Product objectives , and place supporters at their heart
• Lead on the delivery of data and digital campaign set-up requirements that ensure optimal targeting and tracking in collaboration with Data Selections and Web Analyst experts
• Work with UX experts to devise pre-launch test and learn initiatives, using results to recommend areas for optimisation
• Be a channel expert for email and SMS delivery, maximising the potential of Adobe to execute timely , relevant and personalised communications that result in high levels of audience engagement
• Work collaboratively with other Digital Marketing & Delivery teams to execute campaigns effectively and efficiently, taking a holistic view of cross-channel activity
• Take a future-facing view of digital marketing trends and developments to ensure Cancer Research UK’s email and SMS communications stay ahead of the curve, making recommendations to automate to gain efficiencies
• Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with key stakeholders
• Mentor the Email & SMS Marketing Executives, guiding and upskilling them
• Work collaboratively with teams across Fundraising & Marketing to share learnings and best practice

Requirements

• Relevant experience of delivering email and SMS marketing campaigns, from planning through to execution and analysis
• Experience of using Adobe Campaign or similar technology to deliver and automate campaigns, and knowledge of HTML
• Experience of planning personalised email and SMS journeys for different audience segments
• Passionate about digital marketing with a good knowledge of the latest trends
• Data-driven with an understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation
• Experience of building positive working relationships and working effectively as part of a team
• Experience of managing own workload, meeting deadlines and effectively handling changing priorities
• Strong attention to detail
• Strong Microsoft Office skills, including Excel and PowerPoint

Benefits

• In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.