Responsibilities

• Writing email content that connects with families and nannies
• Planning campaigns including designing segmentation, personalisation and content
• Building and executing campaigns in customer.io our email platform
• Identifying opportunities to retain and engage more users via email
• Designing mobile-friendly emails that follow best practices
• Working with the marketing team to gather content, feedback, and approvals
• Monitoring campaign performance and analyzing key metrics (open rates, click-through rates, conversions)

Requirements

• You’re analytical and can interpret data to spot opportunities and measure success
• You create logical segments based on real customer insights and needs
• You know what makes a great email sing – from design to subject lines and copy
• You work well at pace and can solve problems quickly when they arise
• You have a sharp eye for detail and catch mistakes before they happen
• You’ll thrive in our low-ego, kind culture where learning comes first
• You’re a clear communicator who can explain complex ideas simply

Benefits

• A competitive salary based on experience
• 50% off Koru Kids childcare, up to a value of £7,000 per year as a taxable benefit
• 25 days holiday (plus bank holidays)
• Work from home opportunities. We’re a remote-first company and welcome applications from anywhere in the UK
• Potential for share option equity
• MacBook and home office allowance
• Video therapy sessions through Spill, to support positive mental health