Responsibilities

• Deliver high-quality work that meets university standards and represents marketing automation best practices by testing messages across email clients and devices, validating audience volume prior to send, comparing final send counts against expected volume, and following other established quality assurance procedures.
• Create and deploy emails and SMS messages using the university's central marketing automation platform, leveraging advanced features including A/B testing, dynamic content and journeys.
• Represent the marketing automation function on collaborative project teams to develop email/SMS strategies based on project goals, data insights, audience research and industry trends and best practices.
• Collaborate with content and design teams to build and maintain HTML and WYSIWIG templates for use by colleagues and university partners.
• Track and report on performance, effectiveness and results of assigned projects (ongoing & post-action); prepare presentations to share those insights and recommendations with internal teams, department/university leadership, and university partners.
• Thoroughly understand the university's core audiences and data infrastructure to recommend targeted audiences manage email lists and segmentation.
• Train, support and manage relationships with university partners in their email/SMS marketing efforts and use of the university's marketing automation platform as a consultant in partnership with the Director of Marketing Automation.
• Stay up-to-date on email marketing trends & best practices, higher education news, and marketing automation platform upgrades to inform recommended strategies and tactics.
• An employment offer is contingent upon successful completion of a pre-employment physical.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in English, communications, journalism, marketing or related field
• At least two (2) years of email marketing experience.
• An equivalent combination of education and experience may be considered.

Preferred

• Experience creating HTML/CSS emails.

Benefits

• A hybrid work schedule
• Full medical, dental, vision coverage
• Paid time off
• Paid Holidays
• Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
• A generous retirement plan and so much more!