Responsibilities

• Plan, build, test, and deploy email campaigns across D&AD’s portfolio
• Own and manage the email campaign calendar and coordinate communications across multiple products and teams
• Work closely with content, design, and marketing colleagues to develop compelling email campaigns
• Ensure all campaigns are delivered accurately, on time, and in line with brand guidelines
• Manage A/B testing and continuous optimisation programmes
• Write compelling content for all email campaigns, with a sharp eye for what makes people open, click and take action.
• Oversee the curation of high-quality imagery to ensure emails are visually appealing and feel right for each audience.
• Use audience data - transactional, demographic, engagement and behavioural insights to identify audience intent, predict customer needs, and develop lifecycle marketing strategies that increase conversion, retention, and long-term audience value.
• Work with customer and audience data to develop sophisticated segmentation strategies to deliver personalised communications and continuously improve customer experience and conversion throughout the lifecycle.
• Maintain audience lists and ensure data quality and compliance collaborating with our CRM and Data Lead