Email Marketing Manager

Responsibilities

• Develop and execute structured email marketing plans aligned to seasonal campaigns, promotions and brand activity
• Manage and optimise automated customer journeys, identifying opportunities to improve performance and customer experience
• Build a deep understanding of the customer lifecycle to deliver relevant, targeted communications
• Oversee email campaign testing, scheduling and deployment, ensuring all activity is delivered accurately and on time
• Drive audience segmentation and content optimisation using customer behaviour, engagement and conversion data
• Deliver clear performance insights and recommendations to senior stakeholders through regular reporting and analysis
• Lead a test-and-learn approach, including A/B testing, results analysis and implementation of improvement actions
• Monitor email marketing trends, channel performance, competitor activity and compliance requirements to maximise ROI and effectiveness

Requirements

• Has proven experience in email marketing and CRM, with strong knowledge of email, SMS, push notifications and direct mail campaigns
• Understands customer journeys and customer lifecycle marketing, with the ability to drive acquisition, retention and engagement
• Has experience using platforms such as Adobe Campaign, Bloomreach or similar marketing automation tools
• Can confidently analyse campaign performance using tools such as Google Analytics, Adobe Analytics and Excel to turn data into actionable insights
• Has hands-on experience with audience segmentation, personalisation and test-and-learn strategies, including A/B testing
• Is confident managing multiple stakeholders, agencies, budgets and KPIs within a fast-paced retail environment
• Demonstrates excellent organisational skills, attention to detail and the ability to manage competing priorities while meeting deadlines
• Is commercially minded, results-driven and comfortable challenging existing ways of working, using data and insight to identify opportunities for improvement

Benefits

• Hybrid working options to support your work-life balance
• Holiday Buying Scheme - contract dependant
• Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
• Volunteer day with a charity of your choice
• 33 days holiday allowing you to recharge and explore the outdoors
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub