Responsibilities

• This role is scoped around judgment calls, stakeholder relationships, strategic prioritization, AI-assisted email production and accountability for outcomes — the parts of the job that determine whether EMEA's email programs actually drive business results.
• Build trusted relationships with stakeholders and collaborate on intake, self-service offers, campaigns, and performance.
• Set each stakeholder's FY plan and KPI targets, using judgment on what's realistic given their business context, and adjust that plan in monthly reviews.
• Lead quarterly business reviews with stakeholders — reading the room, negotiating priorities, and making the call on what to prioritize.
• Decide which cross-regional process or standardization initiatives are worth pursuing each half, and build the buy-in to land them across AMER/EMEA.
• Bring forward-looking recommendations to business reviews — synthesizing signals into a point of view.
• Execute demand generation campaigns end-to-end — deciding when to refresh, escalate, or retire a campaign, and advising stakeholders on the right channel and approach based on program context beyond dashboards.
• Align send calendar, suppressions, and sequencing directly with stakeholders — weighing whose priority wins this week across competing demands, and executing the resulting plan under time pressure.
• Turn post-send data into actionable observations stakeholders will actually act on, beyond a summary of numbers.
• Own escalation decisions on support eligibility disputes and flag process divergence between AMER and EMEA before it becomes a bigger problem.

Requirements

• 7+ years of experience in Email Marketing.
• Strong judgment on stakeholder relationship management: intake conversations, FY planning, and quarterly business reviews where negotiation and prioritization matter more than process-following.
• In-depth experience with email marketing solutions/ESPs, preferably Salesforce Marketing Cloud.
• Hands-on comfort directing AI tools for email production work — able to evaluate AI-generated output and know when to override it.
• Strong skills in SQL, HTML/CSS, and AMPscript — enough to judge whether AI-generated output is correct, with the ability to hand-code if needed.
• Ability to read business metrics (eg responses, leads, attributed pipeline and maturation) and email metrics (UOR - open rate, UCTR - click-through rate, U:CR - unsubscribe-to-click rate) and turn them into a narrative and a decision, not just a report.
• Comfortable making prioritization calls under pressure across events, always-on, and demand gen channels.
• Working knowledge of GDPR, CAN-SPAM, and consent requirements across EMEA sub-regions, with the judgment to spot edge cases automated checks miss.

Preferred

• Experience negotiating channel strategy with senior stakeholders on conflicting priorities
• Additional EMEA language skills for direct stakeholder conversations.
• Prior direct support of event programs, where competing priorities need real-time tradeoff decisions.
• You have experience with Salesforce products, Marketing Cloud, or Agentforce.
• You have built AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models.
• You have an in-depth understanding of how LLMs and Agents work and how APIs compare to MCP, combined with insight into how these technologies can support the email channel.