Responsibilities

• Delivering end-to-end email campaigns across multiple brands, from briefing through to build, testing, scheduling and deployment
• Supporting the planning and execution of seasonal, promotional and brand-led email marketing activity
• Building and optimising automated customer journeys based on lifecycle stages and behaviour
• Segmenting audiences and tailoring content to drive engagement, conversion and customer retention
• Conducting A/B testing to continuously improve email performance and campaign effectiveness
• Analysing campaign performance (e.g. CTR, revenue, deliverability) and using insights to inform future activity

Requirements

• Has experience delivering email marketing campaigns in a fast-paced, customer-focused environment
• Demonstrates strong analytical skills with the ability to interpret data and drive actionable insights
• Has a good understanding of customer segmentation and lifecycle marketing
• Is confident using email platforms (e.g. Adobe Campaign, Bloomreach) and analytics tools
• Possesses basic HTML knowledge for email build and troubleshooting
• Is highly organised, with the ability to manage multiple campaigns and deadlines effectively

Preferred

• Experience with Adobe Campaign or Bloomreach
• Knowledge of GDPR compliance and email marketing best practices

Benefits

• Starting salary of £30,500 with a yearly bonus of up to £1,530
• Hybrid working options to support your work-life balance
• Holiday Buying Scheme - contract dependant
• Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
• Volunteer day with a charity of your choice
• 33 days holiday allowing you to recharge and explore the outdoors
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub