Ecommerce Growth & SEO Executive

Responsibilities

• Off-page SEO and organic growth: Plan and deliver ethical link-building across our DTC and B2B websites, including outreach, digital PR, editorial opportunities, relevant industry listings and partnerships.
• Backlink development: Identify and secure relevant, authoritative referring domains; monitor new and lost links; assess link quality, relevance and anchor-text profile; and flag potentially harmful links for review.
• SEO research and reporting: Use Ahrefs, SEMrush, Moz, Google Search Console or similar tools for backlink audits, competitor analysis, keyword visibility and performance reporting. Track referring domains, organic traffic, rankings, qualified leads and organic revenue.
• Ecommerce trading: Manage product presentation, categories, pricing, promotions and campaign pages. Use sales, margin and stock data to identify commercial opportunities.
• Conversion optimisation: Review customer journeys using GA4 and ecommerce analytics; improve product pages, landing pages, enquiry forms, calls to action, cart and checkout journeys; test bundles, upsells and cross-sells.
• B2B growth: Improve UK and European B2B websites, increase relevant organic traffic and generate better-quality wholesale and trade enquiries.
• Retention: Support automated email and customer-retention activity using Klaviyo, Mailchimp, Omnisend or similar platforms.
• Collaboration: Work with ecommerce, marketing, content, PR, development and operations teams. Ensure external content and link-building activity is suitable for healthcare, nutrition and wellness products and follows internal approval requirements.

Requirements

• Demonstrable hands-on Off-page SEO experience, including backlink research, outreach and link acquisition.
• A track record of securing relevant, high-quality backlinks or referring domains and explaining the SEO or commercial impact.
• Experience with Ahrefs, SEMrush, Moz or comparable SEO tools, plus Google Search Console and GA4.
• Ability to carry out backlink audits and competitor backlink analysis, with a practical understanding of authority, relevance, anchor text and harmful links.
• Hands-on experience managing or growing Shopify, WooCommerce or another ecommerce platform.
• Good understanding of ecommerce metrics including conversion rate, average order value, margin, customer lifetime value and return on advertising spend.
• Confident written communication for professional outreach and relationship building.
• Strong organisational skills and the ability to manage several brands, websites and priorities at the same time.

Preferred

• Healthcare, supplements, nutrition, wellness, pharmaceutical or another regulated sector.
• Digital PR, publisher outreach, guest contribution or editorial placement experience.
• B2B ecommerce, international SEO or lead-generation experience.
• Klaviyo or similar CRM/email platforms; subscriptions, loyalty programmes or marketplaces.
• Basic HTML and CSS.

Benefits

• Free parking
• On-site parking