Responsibilities

• Leading the development and delivery of creative campaigns and marketing assets that support Erasmus+ programme objectives and audience engagement.
• Managing and evolving brand identity, visual style, and messaging to ensure consistency across all channels and communications.
• Creating and commissioning high-quality content, including case studies, testimonials, newsletters, social media content, videos, and campaign materials.
• Overseeing the Erasmus+ content and editorial calendar, ensuring a strong pipeline of relevant and impactful content.
• Leading Erasmus+ social media channels, driving audience growth, engagement, advocacy, and brand awareness.
• Ensuring compliance with British Council, UK Government, and European Commission brand and communications requirements.
• Providing expert guidance and support to colleagues on branding, messaging frameworks, content development, and creative best practice.
• Managing relationships with internal stakeholders, agencies, suppliers, and partners to deliver high-quality marketing and communications activity.
• Monitoring, measuring, and evaluating marketing performance, using insights and data to optimise campaigns and demonstrate impact and ROI.
• Identifying opportunities for innovation and continuous improvement by staying abreast of industry trends, audience insights, and emerging content formats.

Requirements

• Experience managing websites, digital platforms, content management systems (CMS) and digital tools.
• Experience optimising user journeys and conversion pathways.
• Experience using analytics to identify opportunities and inform digital improvements.
• Experience working collaboratively with content and campaign teams.
• Experience designing and delivering marketing strategies and plans to support programmes and products.
• Experience using analytics and reporting tools to monitor performance and generate actionable insights.
• Degree in marketing, communications or a related discipline, or demonstrable equivalent professional experience.

Preferred

• Experience in the cultural, youth, sport, training, education, or charitable sectors.
• Experience working within a global or international organisation.
• Experience commissioning and managing content development.
• Experience conceiving and implementing multi-channel digital marketing campaigns, including paid media activity.
• Experience in data analysis, reporting, and dashboard development.
• Experience supporting the delivery of events and webinars.