Director of SEO & AEO @ Masse

UK (Remote)

Salary Not AvailableDirector/ExecutiveContract

Posted 2 months ago

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Job Summary

Own the end-to-end SEO and AEO program for both company-wide direction and client engagements, while building and guiding a high-performing Strategy team and driving portfolio results through rapid diagnosis and tooling collaboration.

  • SEO & AEO program ownership across company and client work.
  • Strategy team leadership and developer-ready excellence.
  • Portfolio performance management with engineering-aligned tooling to scale impact.

Job Description

Responsibilities

  • SEO & AEO Strategy : Company-level direction and client-level execution. You set the standard, from how we approach LLM-native search to how we win on classic organic SERPs. The team delivers it.
  • Team Leadership : Build, develop and hold a high-performance Strategy team accountable to exceptional outcomes. You hire well, raise the bar, and make the team better over time.
  • Portfolio Performance : Own traffic, revenue, visibility and performance metrics across every client engagement. When results plateau, novel problems arise or something breaks, you're the one who diagnoses it.
  • RolAgentic Tooling : Partner with Engineering to build the agentic systems and internal tooling that help us 10x the impact our team can deliver. You shape what gets built and deploy it in real-world conditions.
  • “Manufacturing Consensus” AEO Framework: Advance and deploy our proprietary approach to winning in AI-generated answers and LLM-native search. This is our IP and our competitive edge; you'll evolve it as the search landscape continues to shift.

Requirements

  • Deep, demonstrable SEO experience — real case studies, real wins, consistent outcomes in tech
  • Extensive agency leadership experience, including managing and growing a strategy or account team.
  • Strong startup experience — you understand the world our clients live in because you've lived in it.
  • A first-principles understanding of SEO and AEO — not just what the latest LinkedIn playbook says, but why it works and where to start when it stops.
  • Track record of hiring, developing and holding an SEO team accountable to high standards
  • Senior client relationship experience with real accountability — not just reporting, but owning accounts.
  • Confident, conversational communication style — as comfortable with senior leaders on a call as in an engineering Slack channel.

Preferred

  • Experience at a startup known for SEO , or where SEO was a primary growth channel
  • Experience leading strategy at a prestigious SEO agency
  • CRO experience and a clear understanding of how organic traffic converts
  • A wider marketing background that lets you see how SEO intersects with paid, lifecycle, content and brand
  • Experience working closely with engineering teams on marketing tooling or automation

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
40.6%
Direct
39.6%
Referral
13.1%
Social
4.6%
Paid
1.7%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
10 (63% of company)