Director of Marketing Communications - Pre-Opening, W Manchester

Responsibilities

• Develop and execute an annual marketing communications strategy aligned with the hotel's commercial objectives and W Hotels' global brand vision.
• Lead all public relations, media engagement and brand storytelling activities to drive awareness and strengthen market positioning.
• Act as a brand guardian, ensuring all communications, creative content and collateral consistently reflect W Hotels' distinctive identity.
• Build and maintain influential relationships with media, luxury lifestyle partners, community stakeholders and industry opinion leaders.
• Oversee advertising campaigns, content creation, photography, promotional materials and digital marketing initiatives.
• Monitor market trends, competitor activity and guest insights to identify opportunities that support revenue growth and brand relevance.
• Partner closely with Sales, Revenue Management and Operations teams to maximise exposure for guestrooms, dining venues, events and experiences.
• Lead, coach and inspire marketing and communications team members while managing budgets, agency relationships and campaign performance.

Requirements

• High School Diploma or GED with a minimum of four years' experience in sales and marketing, guest services, front desk operations or a related professional area;
• OR
• A two-year degree in Business Administration, Marketing, Hotel & Restaurant Management or a related discipline, with a minimum of two years' experience in sales, marketing or a related professional area.

Preferred

• A creative, collaborative and inspiring leadership style.
• Experience within luxury hospitality, lifestyle brands or premium consumer environments.
• Strong expertise across public relations, communications, brand marketing and reputation management.
• Commercial acumen and the ability to align marketing activity to measurable business outcomes.
• Exceptional relationship-building and stakeholder management skills.
• A passion for creating memorable brand experiences that resonate with modern luxury travellers.