Responsibilities

• Own and drive the commercial growth of Coolr’s influencer and creator offering, with clear accountability for revenue and YoY expansion.
• Define and evolve a compelling market proposition for influencer at Coolr, ensuring we stand apart from competitors and lead the category.
• Build and leverage senior relationships across brands, platforms, talent and partners to unlock new opportunities and bring business into the agency.
• Act as a senior figure in new business, leading influencer-led pitches, opening doors and converting opportunities into long-term partnerships.
• Identify and develop new revenue streams, from always-on creator programmes to partnerships and campaign led influencer work.
• Set the vision and strategic direction for influencer, ensuring it is embedded across the agency and central to our broader social offering.
• Partner with Strategy, Studios, C&C and Client Services to ensure influencer is a growth lever, not a siloed team.
• Raise the ambition and quality of our work by defining what best-in-class creator marketing looks like at Coolr.
• Support and empower the Head of Influencer and wider team, ensuring strong delivery while you focus on scaling the function.
• Act as a thought leader externally, representing Coolr in the industry and contributing to our reputation as a leader in social and creator marketing.