Director of Communications & PR at Cleo | London, UK

Cleo

Director of Communications & PR

London, UK (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Shape Cleo’s investor narrative and founder visibility with data-driven PR that links user traction and financial health signals to a broader industry story, while building a scalable, cross-functional comms function.

Lead investor/media relations to secure tier-1 coverage and elevate the founder’s profile.
Surface data-led narratives (subscriber milestones, financial health, product momentum) as proactive press stories.

Job Description

Responsibilities

Own Cleo's investor-facing narrative
Build and execute a PR strategy that shifts Cleo's coverage from consumer reviews to tier-1 business and investor press. Think: Bloomberg, FT, TechCrunch, Forbes, CNBC
Position Cleo in the same conversation as industry leading companies, and even ahead of them where the story warrants it
Ensure that when an investor or journalist searches Cleo, they find a compelling, consistent story that reflects our actual scale and ambition
Build founder visibility and thought leadership
Develop and execute a content and visibility strategy for our CEO across LinkedIn, podcasts, long-form essays, and speaking stages
Secure appearances on investor and founder-facing platforms. Think along the lines of 20VC, Lenny's Podcast, Money20/20, TechCrunch Disrupt, Sifted Summit
Help craft shareholder-style letters, category commentary, conviction pieces and other kinds of writing that make a founder a voice in the industry, not just a CEO with a product to sell
Turn consumer traction into investor signal
Work with Growth and Brand to surface Cleo's user data, financial health impact, and product momentum as proactive press stories
Build a pipeline of data-led narratives - spending reports, financial health insights, subscriber milestones that generate earned media opportunities
Build and protect Cleo's reputation
Establish Cleo as a named source for journalists covering AI in fintech, personal finance, and consumer technology - not just when we have news
Develop crisis communications protocols appropriate for a regulated financial product at our scale
Build and own proactive relationships with tier-1 journalists
Lead and grow the comms function
Define the team structure, agency relationships, and tooling needed to execute at this level
Set clear goals tied to investor inbound quality, media tier, brand awareness among opinion elites, and founder visibility
Make PR a company-wide habit: work cross-functionally with Growth, Product, Brand, and Leadership to keep the narrative consistent and compounding

Requirements

7+ years in PR, communications, or a combination of both, with a track record of building investor and media reputation for a high-growth tech or fintech company
Proven experience taking a company through a significant PR inflection point e.g. a fundraising narrative build, pre-IPO profile, or major category repositioning
Experience working directly with a founder or CEO to build their personal brand and media presence
Strong existing relationships with tier-1 business, tech, and fintech journalists
Ability to translate complex product and financial stories into narratives that land with both consumer and institutional audiences
Strategic thinker who can set a multi-quarter narrative arc, not just react to news cycles
Comfortable operating in a high-autonomy environment with limited process and high expectations
Agency and in-house experience both welcome; US market experience strongly preferred

Benefits

Company-wide performance reviews every 6 months
Generous pay increases for high-performing team members
Equity top-ups for team members getting promoted
15 days annual leave a year + 5 additional floating flexible days + public holidays (+ an additional day for every year you spend at Cleo)
1 extra day a year for learning and 1 extra day for volunteering
401k matching
Medical Insurance, Dental and Vision care
Generous Parental Leave
1 month paid sabbatical after 4 years at Cleo
Regular socials and activities, online and in-person

Cleo

4.0 Glassdoor

Cleo. Where AI meets money. Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change. Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer. Our mission? To change the world's relationship with money.Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation. Through a personalized chat, she provides you with deep insight about your money and tailored financial tools that increase your ability to save, all while making you laugh. We’re a product for the next generation. That means that we are committed to inclusive and unbiased financial growth for all. It also means dropping the BS.In the past year or so we’ve grown the Cleo team from 100 to 250+, and closed a $80m Series C led by Sofina (that’s a $500M valuation).Want to get involved? You know that awful feeling when you wake up wondering if what you’re about to do for the next 8 hours actually matters? That doesn’t happen here much. Everything we do is grounded in purpose. And because we’re all showing up for the same reason, collaboration comes easy.We have a culture of stepping up. We want, and expect you to grow and develop. You’ll have our support in everything you do. But more importantly, you’ll have our trust. We treat our people as humans first, employees second, which means giving everyone a voice. All perspectives are embraced here.

Founded in 2016

London, England, GBR

520 employees (81 in marketing)

www.meetcleo.com

67% recommend to a friend

72% CEO approval