Director, Brand Strategy & Enterprise Positioning

London, UK (Unknown)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 weeks ago

Job Summary

Own and lead LSEG's enterprise brand strategy and positioning, shaping a differentiated market narrative, guiding the Brand Strategy and Strategic Initiatives Marketing teams, and driving alignment of messaging, themes, and global brand execution across markets.

Define and govern strategic industry themes
Embed AI-enabled capabilities in brand workflows

Job Description

Responsibilities

Defining and delivering LSEG's enterprise brand strategy, ensuring alignment with the Group strategy and commercial priorities.
Owning the enterprise positioning of LSEG, developing a clear, differentiated market narrative that simplifies how the organisation is understood by customers and stakeholders.
Leading the Brand Strategy and Strategic Initiatives Marketing teams, creating close alignment between brand, messaging, positioning and strategic marketing.
Developing and maintaining LSEG's enterprise messaging architecture, ensuring consistency across all audiences, channels and business areas.
Defining, evolving and governing LSEG's strategic industry themes (currently including Sustainable Finance & Investment (SFI), AI, Private Markets and Digitalisation), ensuring they remain aligned to changing business priorities.
Bringing the enterprise story to life through the Make More Possible platform, ensuring strategic themes reinforce the overall LSEG brand rather than compete with it.
Simplifying and evolving LSEG's brand architecture to improve customer understanding, reduce complexity and support future growth.
Delivering and overseeing LSEG's global brand strategy and amplification, partnering with teams across Corporate Affairs & Marketing to strengthen brand awareness, familiarity, and differentiation across markets.
Embedding AI tools and capabilities into brand and marketing workflows to improve efficiency, consistency, quality, and effectiveness.
Working closely with senior stakeholders across the organisation to align brand investment with commercial, customer and corporate priorities.

Requirements

Enterprise brand strategy and positioning expertise.
Strong creative and strategic thinking with a customer-centric mindset and focus on business impact.
Experience shaping brand strategy for complex global organisations.
Strong stakeholder management and leadership skills.
Excellent communicator, capable of building credibility and driving alignment across senior leadership.
Curiosity and enthusiasm for AI and innovation.

Benefits

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

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