Digital, Social & Creative Content Manager

London, UK (Hybrid)

£58K/yr – £65K/yrManagerFull time

Posted 2 months ago

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Job Summary

Own and drive the ICO’s digital content and social strategy, aligning editorial across channels, leading a high-performing creative team, expanding audience reach, and turning data-driven insights into continuous improvements that protect reputation and deliver regulatory-priority outcomes.

  • Editorial and content ownership across ICO digital channels, aligned to content pillars and priorities.
  • Lead a digital/creative content team delivering engaging, accurate, timely content reflecting regulatory priorities.
  • Collaborate with Insight and Evaluation to analyze performance and apply learnings across the directorate.

Job Description

Responsibilities
  • Lead the successful delivery of the final year of our impactful social media strategy, working closely with Insight and Evaluation (I&E) colleagues to ensure objectives are met, our creative content approach continues to develop, based on insight, and our content pillars for each of our platforms are adhered to.
  • Provide overall editorial responsibility for content across the ICO’s digital channels, including our website, owned social media channels and our evolving newsletter offer.
  • Lead the digital and creative content team, ensuring the continued high performance and motivation of our highly skilled team, with delivery aligned towards delivering engaging, accurate and timely content, which reflects the ICO’s regulatory priorities.
  • Lead and expand the ICO’s reach with segmented audiences on social media, build understanding of those audiences, and deepen engagement with them.
  • Working with the Head of Media and News Manager to lead an integrated and collaborative Media Team.
  • Drive innovation in the use of technology in communication by leading experimentation and analysis of new platforms, tactics and engagement methods.
  • Be a key member of Communication Directorate’s Senior Management Team (SMT), deputising when necessary for the Head of Media.
  • Scan and interpret the modern communications landscape to identify risks to ICO’s reputation and service continuity, working closely with other senior managers across the Communications and Public Affairs Directorate to manage and mitigate these risks.
  • Working closely with I&E colleagues, lead the analysis of social media channel performance data and audience insight, ensuring that weaknesses are identified early and lessons are learned from users, clients and partners – and that this information is shared across the Directorate, acted on and leads to improvements of the service, adaptation to the changing external environment and growth in our audiences.
  • Achieve the best return on investment by managing resources, maximising the use of existing assets and ensuring the highest standards are followed in all procurements.
Requirements
  • Experienced across PR, digital, media and social media.
  • Extensive experience of digital and creative content production, marketing and campaigning approaches, including knowledge of social media and online communications design, functionality, information architecture, navigation and SEO (also measured at interview).
  • Track record of developing and delivering proactive communications strategies, including social media and creative content, that enhance the reputation of an organisation, as part of an integrated national communications service (also measured at interview).
  • Proven leadership skills and ability to promote a digital-first culture for communications. Ability to inspire colleagues to higher levels of innovation and achievement, and to develop their technological skills (also measured at interview).
  • A passion for and deep knowledge of modern communication methods, digital communication and social media in particular (also measured at interview).
  • A very high standard and track record in a range of content types including writing, photography, video and working with designers.
Preferred
    Benefits
    • 25 days paid holiday per year, plus privilege and public holidays.
    • Flexi leave (up to 26 additional days leave per year).
    • Pension (employer contribution around 28.9%).
    • Online discount scheme to save money at major supermarkets, retailers, gyms, restaurants, insurance providers and many more.
    • Health Cash Plan.
    • Fantastic development opportunities to learn and progress.
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    Women are hugely under-represented in the Data industry – as things stand, male Analysts and Data Scientists outnumber their female colleagues 4 to 1. Addressing this imbalance isn’t just the right thing to do ethically. Data shows that everything from workplace satisfaction, to business profitability significantly improve when an organisation strives for greater diversity and inclusivity.Women in Data® plays a key role in driving for more accurate representation wherever data is being gathered and analysed. We provide the platform that allows professionals at all levels to share their knowledge and experience, while working alongside businesses to help them embrace and develop the enormous advantages generated by diversity.The changes we’re affecting are cultural and systemic. Offering everything from professional networking and knowledge transfer, to our Women’s Health Commission, Women’s Safety Commission, MenopauseX and Girls in Data initiative. Our work is creating measurable impact for the partners we support and the community we host.

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