Digital PR Strategist

Responsibilities

• Lead on client accounts, including regular client calls and communication
• Report on campaign performance, sharing wins, insights and updates with clients
• Work towards meeting and exceeding client KPIs
• Support and lead outreach activity across proactive, reactive, thought leadership and data-led campaigns
• Contribute to team brainstorms and ideation sessions across multiple clients
• Develop creative campaign ideas supported by robust, well-researched methodologies
• Conduct data analysis to identify story angles and opportunities for media coverage (FOI requests, analysing publicly available datasets, consumer research insights)
• Write compelling press releases, email pitches and campaign landing page copy that translate data into newsworthy content
• Identify reactive PR opportunities by monitoring news, trends and social media
• Research, build and manage targeted media lists relevant to campaign goals and audiences

Requirements

• Strong client management skills – this is a client-facing role
• Proven experience securing high quality links and coverage across national, lifestyle and digital media
• Excellent written communication skills and strong English language ability
• Strong analytical skills and confidence working with data
• Strong organisational skills and the ability to manage competing deadlines
• Experience using Microsoft Word and Excel (advanced Excel skills are desirable but not essential)
• Previous experience in a Digital PR role is essential
• Strong Digital PR skillset, including experience with newsjacking, campaign work and thought leadership
• Good awareness of SEO and how Digital PR contributes to wider search performance
• Ability to build targeted media lists and identify relevant publications