Responsibilities

• Researching and identifying relevant publications, websites, and webmasters aligned to client needs and campaign goals
• Supporting the development and execution of outreach campaigns to secure high-quality placements across a range of media outlets and niches
• Building and maintaining contact lists using BuzzStream and Hunter — kept accurate and up to date
• Crafting compelling outreach emails and follow-up sequences that drive open rates and secure responses
• Contributing to the research and ideation process for digital PR campaigns — data-led stories, reactive PR angles, expert commentary opportunities
• Building targeted media lists covering relevant journalists, editors, and publications across iGaming and adjacent sectors
• Supporting the drafting and proofing of pitches, press releases, and campaign briefs
• Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want
• Accurately tracking and logging outreach activity, live links, and earned coverage across client trackers
• Contributing to agency marketing initiatives — brainstorms, newsletters, blog posts, and case study development

Requirements

• Strong written communication skills — you produce clear, compelling, well-researched copy
• Excellent research and organisational skills with sharp attention to detail
• A genuine interest in both media relations and the mechanics of link-building, and a basic understanding of why both matter for SEO
• Comfortable managing multiple tasks and deadlines in a fast-paced environment
• Comfortable working with data and spreadsheets — Excel or Google Sheets
• A proactive, curious mindset with a willingness to learn new tools and approaches
• Comfortable using AI tools to support research, writing, and outreach workflows

Preferred

• Some experience in outreach, digital PR, content marketing, journalism, or a related discipline — internships and university projects count.
• Familiarity with outreach or CRM tools such as BuzzStream, Hunter, or Muckrack.
• Familiarity with SEO tools such as Ahrefs or SEMrush.
• An interest in or knowledge of the iGaming sector — we'll get you up to speed if not.

Benefits

• Competitive benefits, flexible working, and a team that has your back.
• Growth, personal development plans, and a Training Academy.
• Pay and Rewards That Reflect Your Work: Competitive salaries benchmarked annually, a company bonus paid twice a year, enhanced pension contributions as your career develops, a Long-Term Incentive Plan, and generous referral bonuses.
• Health and Wellbeing: Free annual health checks, flu jabs, and eye tests. Access to mental health first aiders, confidential counselling sessions, a cycle-to-work scheme, and five paid sick days on top of SSP.
• Time Thatts Yours: 25 days holiday (plus bank holidays) rising to 30 with tenure, your birthday off, flexible working hours, hybrid and remote options, and two weeks working abroad.
• A Team Worth Being Part Of: Regular Lunch 'n' Learns, quarterly off-sites, monthly socials, two paid volunteering days, an annual charity partnership chosen by the team, and an AI Taskforce putting innovation in everyone's hands.