Digital PR Executive

Responsibilities

• Analyse market, competitor, and audience data to uncover newsworthy insights and identify Digital PR opportunities
• Contribute to campaign plans, roadmaps and timelines, working closely with SEO and Content colleagues
• Turn data briefs, content briefs and audience insights into compelling story angles, creative concepts and media-ready narratives.
• Develop and support tailored outreach strategies, with guidance from senior team members
• Write press releases and outreach pitches that are engaging, relevant and grounded in insight
• Identify and secure outreach opportunities and coverage that support campaign goals and client SEO performance
• Build and maintain strong relationships with journalists and other relevant contacts
• Follow and maintain internal data processes. Track and interpret campaign performance using MediaVision's tools and dashboards.
• Communicate campaign activity, progress and results clearly to clients and internal stakeholders, with support from senior colleagues,
• Monitor market and industry trends and share relevant opportunities with the wider team

Requirements

• Strong written communication skills, with the ability to write clear and engaging outreach copy
• Confident verbal communication skills for collaborating with colleagues and speaking with clients
• Inquisitive and confident working with data, using it with purpose to research, interpret and identify stories, understand audiences and shape campaign ideas
• Strong organisational skills and the ability to manage tasks across multiple projects
• Willingness to learn, take feedback on board and develop new skills

Preferred

• Experience in Digital PR, content or media relations
• An interest in SEO and how Digital PR contributes to it
• Experience working with consumer, retail or ecommerce brands
• Familiarity with Digital PR tools or analytics platforms
• Multilingual capability
• 1+ years' work experience desired

Benefits

• £500 Juno flexible benefits points
• Employee Assistance Programme
• Friday finish at 4pm
• Birthday day off and a gift
• 1 paid volunteer day
• Company bonus scheme
• Summer hours: 3pm Friday finish in July and August
• 23 days' annual leave, increasing to 25 after two years' service, plus 3 additional days between Christmas and New Year