Digital Media Specialist at The HEINEKEN Company | London, UK | £38K/yr – £44K/yr

The HEINEKEN Company

Digital Media Specialist

London, UK (Hybrid)

£38K/yr – £44K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end social and programmatic media activation for a consumer brand, turning data insights and 1st/2nd party data into ROAS improvements.

Campaign Ownership: plan, activate, optimise, and report across social and programmatic channels.
Data-Driven Audiences: apply first and second party data to targeting and creative strategies.
Performance Discipline: monitor results, run tests and scale learnings across national activations.

Job Description

Responsibilities

Plan, activate and optimise digital media campaigns across Social and Programmatic channels, aligned to clear business objectives.
Own campaigns end to end, from insight-led planning through to activation, optimisation and reporting.
Apply data-driven audience strategies, increasing the use of 1st and 2nd party data.
Monitor performance, share learnings and drive continuous testing and improvement.
Work closely with internal teams and external partners to deliver innovative, high-impact campaigns.
Support large-scale national activations and ROAS-focused performance activity.
Manage operational and financial processes linked to digital activations.

Requirements

Minimum 2–3 years’ experience in social and programmatic media buying and activation
Digital media planning experience across multiple objectives and audiences.
Hands-on activation of large-scale campaigns, including dynamic creative partners and 1st party data.
Buying experience across platforms such as DV360, Facebook, Instagram and Snap.
Strong understanding of Programmatic within the wider digital media ecosystem.
Ability to analyse performance data and turn insight into clear recommendations.
Strong communication and presentation skills, including presenting to senior stakeholders.
Solid project management skills, with the ability to work independently and collaboratively.
Experience within FMCG and/or the alcohol category.
Understanding of the UK on-trade or hospitality environment.

Benefits

Annual bonus
Double-matched pension (up to 10%)
32 days’ holiday, plus three listed public holidays
Life assurance (subject to policy terms)
Critical illness insurance – comprehensive cover for you and your family
Free ciders and beers (including low and zero alcohol options)
Retail discounts
Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
Comprehensive opportunities to develop
Option to join our Colleague Networks to connect, share and build inclusion

The HEINEKEN Company

4.3 Glassdoor

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Stay informed: https://www.theheinekencompany.com/newsroomPlease enjoy our brands responsibly and only share our posts with those who are of legal drinking age.

Founded in 1900

Amsterdam, North Holland, NLD

43K employees (3,519 in marketing)

www.theHEINEKENcompany.com

87% recommend to a friend

89% CEO approval