Responsibilities

• Optimize website content and structure for better user experience and search engine rankings.
• Analyze user journey and on-site behavior using tools such as Google Analytics 4 (GA4), Hotjar, or similar analytics suites.
• Conduct deep keyword research and competitor analysis to guide content marketing strategies.
• Explore the possibility of GEO while executing SEO & SEM management
• Design, execute, and monitor comprehensive multi-channel digital marketing campaigns aimed at increasing brand awareness and website traffic.
• Work closely with our video content team and purchase team in China to help build and promote the brand image of DIGI4U.
• Utilize tools like Google Analytics and Microsoft Excel to monitor performance metrics.
• Collaborate with the sales and product teams to align marketing efforts with business goals.
• Create engaging content for websites, emails, and social media channels.
• Stay updated with the latest digital marketing trends and best practices.

Requirements

• Proven experience in digital marketing, SEO, and website optimisation.
• Strong knowledge of WordPress, Google Ads, Google Analytics, and social media platforms.
• Excellent analytical skills with the ability to interpret data and generate insights.
• Proficiency in Microsoft Office Suite including Excel and PowerPoint.
• Exceptional communication skills in English and Mandarin.
• Ability to manage multiple projects efficiently.

Preferred

• Basic proficiency in SQL or Python is highly preferred.

Benefits

• Casual dress
• Company pension
• Employee discount
• On-site parking