Responsibilities

• Own and update content across both brand websites — product pages, editorial, landing pages, seasonal campaigns — ensuring accuracy, consistency, and on-brand presentation at all times
• Lead SEO strategy across both sites: technical audits, on-page optimisation, keyword research, link building, and regular performance reporting against agreed targets
• Plan and execute email marketing campaigns for Rhug Estate and Wild Beauty, including welcome sequences, newsletters, product launches, and event promotions, using platforms such as Klaviyo or Mailchimp
• Brief, manage, and optimise paid social campaigns (primarily Meta/Instagram), with clear budget management and ROI reporting
• Lead organic social content planning in collaboration with our in-house photographer, content creator, and creative team, ensuring a consistent and distinctive brand voice across channels
• Track, analyse, and report on digital KPIs across both brands — traffic, conversion rates, email open rates, ROAS, and more — translating data into clear, actionable recommendations for leadership
• Support product and campaign launches, including Wild Beauty spa partnerships, new retail listings (Fortnum & Mason, John Bell & Croyden, Wolf & Badger), and upcoming TV and trade show appearances
• Co-ordinate technical requirements with Drake Studio, managing briefs, timelines, and quality control during the transition to in-house website management
• Identify and act on opportunities to improve UX, conversion, and customer journey across both brand websites
• Contribute to a joined-up content calendar that aligns digital activity with estate events, product launches, and seasonal trading moments

Requirements

• Proven track record in digital marketing, ideally within food, retail, FMCG, luxury beauty, lifestyle, or hospitality
• Confident managing WordPress and Shopify websites at a content and campaign level — no coding required, but technical curiosity is valued
• Strong working knowledge of SEO tools such as SEMrush, Ahrefs, or Google Search Console, with the ability to act on insight independently
• Hands-on experience running Meta Ads campaigns, managing budgets and optimising for performance
• Fluency with email marketing platforms (Klaviyo or Mailchimp preferred) including automation, segmentation, and A/B testing
• Strong analytical skills — comfortable with Google Analytics 4, interpreting data, and presenting findings clearly to non-technical stakeholders
• Excellent written English with a natural instinct for adapting tone and voice across two distinct brands
• Highly organised, self-motivated, and able to manage competing priorities across multiple brands and channels without close supervision
• A genuine appreciation for quality, provenance, and sustainability — you will be working with brands where these values are central, not cosmetic

Preferred

• Experience with TikTok content or advertising
• Familiarity with e-commerce analytics and conversion rate optimisation
• Knowledge of influencer or ambassador programme management
• Experience working with luxury or premium consumer brands
• Understanding of organic certification, farm-to-fork, or wellness/beauty product categories

Benefits

• A genuinely exceptional working environment — one of Britain’s foremost certified organic estates, with Royal Warrant provenance and a growing luxury skincare brand at an inflection point
• Competitive salary commensurate with experience
• A role with real scope: you will help define our digital identity, not just maintain it
• A small, ambitious, and collaborative team that values ideas and initiative
• Staff discounts across the farm shop, Café Rhug, and the full Rhug Wild Beauty product range
• Hybrid working arrangements considered for the right candidate
• The opportunity to grow with the role as both brands scale