Responsibilities

• Develop, plan, and execute comprehensive social media campaigns across various platforms such as Facebook and Instagram. Expand our prescence in other digital spaces.
• Manage content creation, scheduling, and posting to ensure consistent brand messaging.
• Monitor social media channels for engagement opportunities, respond to comments, messages, and reviews in a timely manner.
• Analyse campaign performance metrics and generate reports to optimise future marketing strategies.
• Collaborate with Directors to align social media content with organisational goals and branding guidelines.
• Cultivate positive relationships with the public through effective public relations initiatives on social platforms.

Requirements

• Experience in digital social media management and digital marketing within a professional setting.
• Creative mindset with an eye for visual aesthetics and storytelling.
• Strong understanding of public relations principles and best practices.
• An understanding and appreciation of the art market in Edinburgh.
• Gallery experience or similar arts/culture background.
• Willingness to help in other day-to-day activities of the business.
• Excellent written communication skills with the ability to craft compelling content tailored for different audiences.
• Ability to analyse data insights and communicate this to Directors.
• Organised, proactive, and capable of managing multiple projects simultaneously.
• United Kingdom (required)