Digital Marketing Specialist at Daniel & Baker Solicitors | Oldham, UK | £33K/yr – £40K/yr

Digital Marketing Specialist

Oldham, UK (On-site)

£33K/yr – £40K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own multi‑channel digital marketing work from strategy through measurement, combining SEO, paid media, email, and social with content creation and website optimization for B2B lead generation.

Growth Infrastructure: Plan and run cross‑channel campaigns and content that move buyers through the funnel.
Analytics & Optimisation: Turn GA and other data into actionable improvements and reporting.
Operations & Collaboration: Align with teams, manage projects, and ensure timely delivery of initiatives.

Job Description

Responsibilities

Develop, implement, and optimise digital marketing campaigns across channels including SEO, Google Ads, email marketing, and social media management.
Manage content creation and editing using Adobe Photoshop and other design tools to produce engaging visuals and copy.
Oversee website management through WordPress, ensuring content is up-to-date and optimised for search engines (SEO).
Analyse campaign performance using Google Analytics and other analysis tools; prepare detailed reports to inform future strategies.
Coordinate with internal teams on project management tasks to ensure timely delivery of marketing initiatives.
Conduct market research to identify trends and opportunities within B2B marketing environments.
Manage social media platforms by scheduling posts, engaging with followers, and tracking engagement metrics.
Assist in the planning and execution of B2B marketing campaigns aimed at target audiences.
Write clear, persuasive copy for various marketing materials including blogs, newsletters, and advertisements.
Organise email marketing campaigns using specialised software; monitor open rates and click-through metrics.