Responsibilities - Lead and shape digital channel strategies aligned with campaign objectives and customer journeys to maximize engagement and impact. - Partner with Marketing Business Partners and stakeholders to define the most effective digital routes to market. - Optimize website content, structure, usability, and overall user experience to enhance digital engagement. - Develop and execute social media strategies across organic and paid channels to increase brand visibility. - Design and implement automated marketing journeys using platforms such as HubSpot, ensuring seamless customer experiences. - Create and standardize scalable playbooks, frameworks, and campaign activation approaches to ensure consistency and efficiency. - Monitor and analyze campaign performance through analytics, reporting, and ongoing optimization efforts. - Embed best practices for SEO, AI discoverability, and digital accessibility into all digital marketing activities. - Collaborate with global marketing teams to share successful strategies and scale innovative approaches. - Mentor colleagues to develop digital marketing capabilities across the organization, fostering a culture of continuous improvement. Requirements - strong background in digital marketing, with experience managing multi-channel campaigns and leveraging marketing automation tools - proven expertise in website management, social media strategies, email marketing, and automation platforms such as HubSpot - solid understanding of customer journey mapping, lead nurturing, SEO, AI discoverability, and digital accessibility principles - excellent stakeholder management - analytical skills to interpret campaign data - ability to develop scalable frameworks and best practices - strong communication and mentoring skills - high attention to detail Benefits - competitive salary - an excellent pension scheme - private healthcare - a share scheme with a 3.5% contribution plus a 3.5% matching scheme - the company promotes a flexible hybrid working model - an inclusive culture that values diversity and supports career development through ongoing training, mentorship, and opportunities to work on innovative projects - a collaborative and supportive community of experts dedicated to your success and growth