Digital Marketing & Social Content Manager

Durham, UK (On-site)

£27K/yr – £30K/yrMid LevelPermanent

Posted 5 weeks ago

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Job Summary

Own and optimize social across platforms with a sharp eye on content, cadence, and community; build influencer partnerships while mining analytics to steer the brand voice for Croxdale Motor Group.

  • Growth/Content Ownership: Manage platforms and calendar, craft organic content, and ensure timely posting.
  • Partnerships: Identify influencers and brand ambassadors to expand reach.
  • Analytics and Brand Alignment: Track performance and align content with brand guidelines and manufacturer voices.

Job Description

Responsibilities

  • Manage and oversee all social media platforms, including but not limited to Facebook, Instagram, LinkedIn, TikTok, and YouTube.
  • Develop and execute an organic content strategy, including images, videos, and evergreen posts.
  • Schedule and maintain a structured content calendar to ensure consistent and timely posting.
  • Respond to customer enquiries, comments, and reviews across all social platforms in a professional and engaging manner.
  • Identify and establish collaborations with relevant influencers and brand ambassadors.
  • Analyse social media performance, track key metrics, and adjust strategies accordingly.
  • Ensure all content aligns with the brand voice and guidelines of Croxdale Motor Group and the manufacturers we represent.

Requirements

  • Two years of experience in a social media management role.
  • A strong interest in the automotive industry.
  • Demonstrated ability to create compelling content, including graphic design and video editing.
  • Excellent command of written English (A-Level standard or higher) or a media-related qualification.
  • Experience with content creation tools such as Adobe Photoshop, Canva, and CapCut, as well as AI-powered editing platforms.
  • Strong analytical skills with the ability to interpret data and refine content strategies.
  • A collaborative approach and ability to work across multiple departments.

Benefits

  • Competitive salary package - £26,000 - £30,000 depending on experience
  • Employee pension scheme.
  • Staff discounts across vehicle servicing, repairs, and additional services.
  • Access to the employee car buying scheme.
  • Career progression opportunities within a growing business.
  • Company events
  • Company pension
  • Employee discount
  • Free parking
  • On-site parking
  • Referral programme
  • Sick pay
  • Store discount
Croxdale Group logo

Croxdale Group

Croxdale Group are a family owned multi-franchise automotive retailer representing the following brands: Citroen, DS, MG, as well as aftersales for Mistubishi and Peugeot. Established in County Durham for over 52 years, we pride ourselves on providing outstanding customer service.Visit us online at www.croxdalegroup.com Call us on 01388 814671Visit us on the A167, Durham, DH6 5HS

Founded in 1967
Croxdale, England, GBR
47 employees (2 in marketing)

Traffic Signals

Monthly Visitors
21.1K
Traffic Source Mix
Search
59.8%
Direct
16.6%
Referral
13.8%
Social
9.3%

Headcount Trend

Current headcount: ~47

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1