Digital Marketing Officer

Kent, UK (Hybrid)

£25K/yr – £27K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own and optimize Kent FA’s digital presence across campaigns, content and stakeholder comms, turning data into better engagement while safeguarding the brand across channels.

  • Digital marketing and communications: support campaigns, social channels, newsletters, and storytelling.
  • Website governance and brand custodian: keep content accurate, consistent and compliant with safeguarding and equality guidelines.
  • Analytics-driven optimization: monitor performance to improve engagement, audience growth, and channel effectiveness.

Job Description

Responsibilities

  • Provide digital marketing and communications support for both FA and Kent FA campaigns.
  • Update, maintain and oversee the Kent FA website, ensuring content is accurate, engaging and up to date.
  • Use analytics to oversee, schedule and manage Kent FA social media channels, ensuring they remain a key resource for stakeholders.
  • Successfully deliver newsletters to stakeholders, ensuring full GDPR compliance.
  • Support with the growth of the opted-in newsletter audience.
  • Create content that tells the story of Kent FA programmes and stakeholders, including filming and editing short-form video content for digital channels.
  • Support the Football Development Team in capturing and promoting positive case studies and best practice from across the football community.
  • Analyse data to identify opportunities and implement improvements that drive engagement across digital platforms.
  • Act as a custodian of the Kent FA brand, ensuring consistent and accurate use of branding and visual identity across all digital media.
  • Provide social media coverage at Kent FA-led events, including County Cup Finals and Kent Rep Team activity.
  • Champion and embed safeguarding and equality across all Kent FA and grassroots football activity.
  • Support offline marketing activities as required, responding to Kent FA’s evolving priorities.

Requirements

  • The successful candidate will hold a recognised digital marketing qualification and/or demonstrate relevant experience within a digital or marketing role.
  • They will be creative, highly organised and an excellent communicator, with the ability to think strategically and work on their own initiative.
  • They will be confident in building and maintaining strong relationships with colleagues, stakeholders and partner organisations, and will bring a proactive, customer-focused approach to their work.
  • A passion for delivering high-quality digital content and a commitment to continuous improvement will be essential.
  • Safeguarding: DBS check through The FA’s DBS process will be required.

Preferred

Benefits

Kent FA logo

Kent FA

Kent FA is the governing body of football in Kent. Our aim is to be innovative, supportive, inclusive and representative of grassroots football in our County.

Ditton, England, GBR
189 employees (3 in marketing)

Traffic Signals

Monthly Visitors
7.9K
Traffic Source Mix
Search
41.5%
Direct
29.1%
Referral
2.6%
Social
26.8%

Headcount Trend

Current headcount: ~189

Marketing Team

Marketing Team Size
3 (2% of company)
Marketing Roles Posted (Last 30 Days)
1