Responsibilities

• Lead Generation & Paid Media Plan and manage lead generation campaigns across Google Ads, LinkedIn Ads, and other paid channels, with a focus on cost-per-lead and pipeline quality Build and optimise sector-specific campaigns targeting priority verticals including hospitality, construction, education, healthcare, and professional services Continuously test and refine ad creative, landing pages, and audience targeting to improve performance
• SEO & Content Marketing Develop and execute a structured SEO content strategy across Yellowcom's core service areas Produce and optimise service pages, blog content, and pillar pages that drive both organic traffic and inbound enquiries Conduct keyword research, competitor analysis, and on-page audits to identify and act on growth opportunities
• Cold Email & Outreach Design and manage multi-step cold email sequences targeting key decision-makers across priority sectors Write personalised, conversion-focused copy with strong subject lines and clear calls to action Monitor and optimise sequence performance based on open rates, reply rates, and meetings booked
• Email Nurture & CRM Alignment Build and manage email nurture programmes for warm leads and existing customer upsell campaigns Collaborate with the sales team to align messaging across the full prospect journey Support lead scoring, segmentation, and follow-up sequencing within the CRM
• Reporting & Analytics Own digital marketing reporting, tracking KPIs including leads generated, cost-per-lead, traffic, and pipeline contribution Use GA4, Google Search Console, and CRM data to inform strategic decisions and present clear monthly performance summaries to the leadership team
• Social Media & Brand Manage and grow Yellowcom's presence across LinkedIn, Facebook, and Instagram Develop a monthly content calendar aligned to campaign themes, sector priorities, and sales activity Maintain and develop brand consistency across all digital channels

Requirements

• Minimum 5 years' experience in a B2B digital marketing role, ideally within telecoms, IT, SaaS, or professional services
• Demonstrated track record of generating leads and contributing to sales pipeline through digital channels
• Proven experience managing and optimising Google Ads and LinkedIn Ads campaigns
• Strong working knowledge of SEO principles, keyword strategy, and on-page optimisation
• Experience with cold email outreach, including copywriting and sequence management
• Proficient in GA4, Google Search Console, and CRM platforms
• Excellent written communication skills with the ability to write compelling copy across a range of formats
• Strong analytical mindset with the ability to interpret data and make commercially sound decisions
• Highly organised with the ability to manage multiple campaigns and priorities simultaneously

Preferred

• Experience in the telecoms or IT sector
• Familiarity with marketing automation tools and email platforms

Benefits

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Free parking
• On-site parking