Own and unify Wellcome Trust’s paid and email marketing across the organisation to grow audiences, engage partners and academics, and convert with timely, relevant messaging.

• With responsibility for all paid marketing and media activity and newsletter programmes for Wellcome Trust, you will lead the development and delivery of a unified digital marketing strategy, and coordinate an organisation‑wide approach to audience growth, engagement and conversion, ensuring Wellcome’s paid activity and email communications reach the right people, at the right time, with the right message.
• Champion best practice in digital marketing across news and content, build capability across the organisation and ensure all activity aligns with Wellcome’s mission, brand and strategic priorities.
• Use data, experimentation and AI‑enabled insight to optimise performance, strengthen Wellcome’s reputation, and deepen engagement with partners, the academic community and new audiences.
• Work closely with the Wellcome Collection Comms & Marketing team to develop a shared understanding of best-in-class use of digital advertising channels and paid media; ensure robust data usage; share channel and audience insights and learnings.
• Work with the Content Lead to explore all potential avenues to reach new audiences (search, social, display and video ads, sponsored content, influencer ads and out of home)
• Oversee planning, buying and optimisation across paid search, paid social, display, video, native and emerging channels.
• Work closely with programme, brand, content and product teams to ensure paid activity supports organisational priorities and reaches priority audiences.
• Manage relationships with media agencies, platform managers and external partners, ensuring high‑quality delivery and value for money.
• Lead a unified newsletter strategy across Wellcome Trust and Wellcome Collection, ensuring communications to partners, the academic community and new audiences are coherent, targeted and impactful.