Digital Marketing Manager

Southend-on-Sea, UK (Hybrid)

£30K/yr – £40K/yrMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own and drive client SEO and paid search programs, turning data into actionable strategy across technical SEO, content, WordPress updates and analytics, while coordinating with cross-functional teams.

  • Own SEO and paid search performance across multiple client accounts.
  • Translate client objectives into practical digital strategies and campaigns.
  • Leverage GA4, GSC, GTM insights to optimize leads, CPA and ROAS.

Job Description

Responsibilities

  • Develop and deliver SEO strategies , including technical, on-page and content-led optimisation
  • Create, manage and optimise Google Ads , particularly paid search campaigns
  • Research keywords, competitors and search opportunities
  • Plan, write and optimise blogs and website content in line with SEO strategy
  • Manage and update client websites, pages and landing pages through WordPress
  • Use GA4, Google Search Console and Google Tag Manager to analyse performance and identify opportunities
  • Monitor leads, conversions, acquisition costs and return on marketing spend
  • Translate client objectives into practical digital strategies and campaign plans
  • Report on performance and clearly communicate recommendations to clients
  • Work alongside our social media, creative, brand and web specialists on integrated campaigns

Requirements

  • 3+ years' professional digital marketing experience, ideally within an agency or similarly varied environment
  • Strong, demonstrable experience in SEO, and managing Google Ads and paid search
  • Practical experience managing content through WordPress
  • Experience writing and optimising blogs and website content
  • Good working knowledge of GA4, Google Search Console and Google Tag Manager
  • Experience using AI tools effectively within digital marketing workflows
  • Strong analytical skills and the ability to turn data into practical insight and recommendations
  • A good understanding of lead gen, conversions, CPA and ROAS/ROMS
  • Confidence working directly with clients and managing multiple accounts and priorities

Preferred

  • AI search, generative search and emerging search behaviour
  • Meta Ads and other paid social platforms
  • Organic social media management
  • Email marketing, CRM and marketing automation
  • LinkedIn and other digital advertising platforms
  • Lead generation and conversion optimisation
  • Editorial and content planning
  • Creative campaign strategy
  • Briefing developer, graphic design, video or photography teams
  • Contributing to new business proposals and pitches

Benefits

  • Full-time hybrid working, 3 days in the studio and 2 days remote
  • A varied portfolio of clients and sectors
  • An established creative, social and web team to work alongside
  • Ownership of SEO and paid search performance
  • The opportunity to contribute to wider digital strategy and help develop our digital offering
Swan Creative logo

Swan Creative

We are brand builders, courageous creators and marketing masters. For over 26 years, we’ve helped national and international businesses grow by generating inspired ideas and creating campaigns that deliver results.Based in Leigh-on-Sea, our team is made up of a number of exciting talented creative, development and marketing experts. Confident and committed to delivering fresh, innovative ideas, we always deliver on results. We are proud of our work and the quality of service we provide.How can we help?BrandingElevate your brand, build recognition, and create meaningful relationships with your target audience.MarketingDrive consistent traffic to your website with high performing marketing campaigns that convert.Web DesignEnhance your digital presence with a website designed and built to showcase your business and streamline your sales process.Ready to start your project?We’d love to chat – call us on 01702 471015 to speak to a member of our team today.

Founded in 1997
Leigh-On-Sea, England, GBR
14 employees (7 in marketing)

Salaries

Posted range

£30K/yr – £40K/yr

Taken straight from the job posting.

See all Swan Creative salaries

Marketing Team

Marketing Team Size
5 (36% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.8K

Headcount Trend

Current headcount: ~14
Swan Creative logo

Digital Marketing Manager

Swan Creative · Southend-on-Sea, UK · Hybrid