Responsibilities\n- Translate brand and commercial objectives into measurable digital activity that drives traffic, leads, and conversions.\n- Deliver the group-wide digital marketing strategy across 3 x channels, ensuring consistency, optimisation and scalability.\n- Demand & Lead Generation: Plan and execute multi‑channel demand generation campaigns, optimising for cost‑efficient lead acquisition and ROI.\n- Develop and refine audience targeting across paid social, search, and CRM to support retail and showroom performance.\n- Implement lead nurturing and customer lifecycle journeys across three brands.\n- Paid Media Management: Own and optimise all retail paid media platforms, including Google Ads, Paid Social, Shopping, Display and retargeting.\n- Run A/B tests on creative, copy, landing pages, and audience groups to continually improve ROI.\n- Manage budgets, forecast spend and lead flow, and ensure campaigns are fully aligned with trading priorities.\n- SEO Performance & Opportunity: Oversee SEO performance across three websites, working with internal and external resource where required.\n- Conduct keyword research, competitor analysis, and technical audits to identify growth opportunities.\n- Lead ongoing optimisation of site architecture, content, and internal linking strategies.\n- Develop SEO‑driven content briefs to support traffic and conversion objectives.\n- Lifecycle Marketing / CRM: Oversee CRM strategy and execution, ensuring effective use of automation, segmentation and personalisation across all three brands.\n- Develop lifecycle journeys supporting acquisition, nurturing, conversion, retention, and advocacy.\n- Regularly evaluate performance across email, SMS, and marketing automation tools.