Responsibilities

• Lead the delivery of scalable digital solutions that drive guest engagement, footfall and sales across our growing pub and hotel estate.
• Work closely with marketing, technology and commercial teams to shape and execute digital strategy across multiple high-impact channels.
• Build and manage a structured digital marketing framework and 18-month activation calendar aligned to commercial and brand priorities.
• Oversee end-to-end delivery of digital campaigns across web, email, SEO and booking platforms to drive engagement and conversion.
• Own and optimise digital channels, including website, app and CRM/email, ensuring best-in-class execution and guest experience.
• Partner with Group Marketing, Digital and Technology teams to implement and evolve digital tools and platforms.
• Define KPIs, track performance and deliver insight-led reporting to continuously improve ROI and campaign effectiveness

Requirements

• Proven digital marketing experience within a multi-site or consumer-facing business, driving measurable sales and engagement
• Strong understanding of digital channels including SEO, CRM/email, web and campaign activation planning
• Confidence working with digital systems, platforms and external agencies to deliver against a brief
• Analytical mindset, with the ability to interpret data and translate insights into actionable improvements
• Strong stakeholder management skills, with the ability to influence, collaborate and drive change across teams

Benefits

• Competitive salary
• Pension contribution
• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…