Responsibilities

• Manage the day-to-day delivery of CRM campaigns and always-on customer journeys across email, SMS and DM etc.
• Build and test communications across key lifecycle stages including acquisition, onboarding, in-life, retention, reactivation and loyalty, ensuring targeting, segmentation and personalisation is optimised.
• Develop test-and-learn plans across subject lines, content, creative, timing, frequency, audiences and calls to action.
• Monitor CRM performance and identify opportunities to improve engagement, conversion and retention.
• Ensure communications are accurate, timely and relevant to customers and their pets.
• Support the continued development and optimisation of Microsoft Dynamics Customer Insights/Journeys.
• Work with teams across Marketing, Digital, Data and the wider business to identify new CRM opportunities.
• Manage and continuously improve Medivet & Partners’ organic search performance.
• Work with our agencies and partners to deliver our SEO roadmap.
• Identify opportunities to improve rankings for high-value local and national search terms.

Requirements

• 3–5 years’ experience in digital marketing, CRM, website management, Search or digital experience.
• Strong practical knowledge of CRM and lifecycle marketing.
• Experience managing and optimising websites and digital customer journeys.
• Good working knowledge of SEO, including technical, content and local SEO.
• An active interest in how AI search, GEO and AIO are changing digital discovery.
• Experience using website analytics to identify opportunities and improve performance.
• Familiarity with platforms such as GA4, Google Search Console and Microsoft Clarity.
• Experience working with a CMS; Optimizely experience would be advantageous but isn’t essential.
• Experience of working with CRM platforms; Microsoft Dynamics Customer Insights/Journeys would be advantageous.
• Strong project management and organisational skills.

Preferred

• Optimizely experience would be advantageous.
• Microsoft Dynamics Customer Insights/Journeys would be advantageous.