Digital Marketing Manager

Mansfield, Nottinghamshire, UK (On-site)

£40K/yr – £45K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own the digital engine for Lidder Care, balancing organic search growth, paid campaigns and lead-gen to drive enquiries from search to admission.

SEO and website growth: own keyword strategy, content optimization, and local search visibility across multiple sites.
PPC and paid social: plan, test, and optimize campaigns with a focus on ROI and landing-page performance.
Lead generation and digital strategy: craft a cohesive, ROI-driven plan that moves prospects from first search to enquiry and intake.

Job Description

SEO and Website Growth: Lead the SEO strategy across Lidder Care’s websites and digital platforms.
Improve organic search rankings for key services including care homes, nursing care, dementia care, respite care and home care.
Optimise website content, landing pages, service pages and local search visibility.
Carry out keyword research, competitor analysis and content planning.
Support improvements to website traffic, user experience, bounce rates, enquiry rates and conversion performance.
PPC, Google Ads and Paid Social: Plan, manage and optimise PPC campaigns across Google Ads and other relevant platforms.
Manage paid social campaigns across Meta and other digital channels.
Monitor cost per click, cost per enquiry, conversion rates, return on ad spend and overall ROI.
Test and improve campaigns, landing pages, audience targeting, ad copy and budgets.
Ensure advertising spend is used effectively and aligned with commercial priorities.

Lidder Care

Lidder Care takes great pride in delivering high-quality care for the elderly, respecting dignity and equality of choices to encourage independence in safe environments.

Founded in 1994

Mansfield, England, GBR

17 employees (2 in marketing)

www.liddercare.com