Digital Marketing Manager

Glasgow, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and scale a multi-territory inbound digital marketing engine, aligning strategy, SEO, paid campaigns, and content to drive high-quality enquiries and commercial growth.

  • Growth Ownership: Define and deliver cross-territory digital strategy with performance tracking and capacity-aware campaigns.
  • Channel & Content Systems: Lead SEO, PPC/paid social, and high-quality content creation to improve rankings, traffic, and conversions.
  • Measurement & Optimization: Scale ROI through metric-driven optimization of enquiry volume, conversion rate, and CPL.

Job Description

Own and scale a multi-territory inbound digital marketing engine, aligning strategy, SEO, paid campaigns, and content to drive high-quality enquiries and commercial growth.

  • Growth Ownership: Define and deliver cross-territory digital strategy with performance tracking and capacity-aware campaigns.
  • Channel & Content Systems: Lead SEO, PPC/paid social, and high-quality content creation to improve rankings, traffic, and conversions.
  • Measurement & Optimization: Scale ROI through metric-driven optimization of enquiry volume, conversion rate, and CPL.
Home Instead SUR Group logo

Home Instead SUR Group

We will find a wayWe listen. We understand. And we're here to help. At Home Instead,, SUR Group, we've helped thousands of families throughout Scotland navigate every imaginable situation, with care at home that is truly personal to them. We are always available to find a way through this together.We know that finding care for a loved one isn’t easy. With so many options and choices, it can be hard to know where to turn. But our care begins with you.By spending more time listening and understanding your circumstances than anyone else, we’re confident we can help you get through it.Because we’re here to help your relative live a more independent life, at home, We can help with everything from companionship, personal care, medication support etc to specialised, Nurse led care supporting those with complex care needsSo give us a call and we’ll help you find the answer, with no pressure to make a decision right away.

Founded in 2013
Choppington, England, GBR
32 employees (2 in marketing)

Traffic Signals

Monthly Visitors
82.2K
Monthly Google Ads Budget
$4.9K
Traffic Source Mix
Search
56.5%
Direct
32.6%
Referral
6.5%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
2 (6% of company)