Responsibilities
- Mapping the formal launch roadmap for HubSpot across several firms at different levels of data maturity
- Day-to-day management and optimisation of HubSpot across marketing and BD workflows
- Managing our CRM integration project with our case management system, including coordinating with an external development partner through to go-live and beyond
- Building and maintaining reporting dashboards to track pipeline, campaign performance, and ROI
- Onboarding and supporting internal stakeholders to embed HubSpot into their BD activity
- Planning, building, and deploying email marketing campaigns end-to-end
- Managing the campaign calendar across multiple business areas
- Maintaining data quality standards and list management within HubSpot
- Supporting content and social activity as part of the broader marketing mix
- General marketing support for campaign activity
Requirements
- Demonstrable HubSpot experience - you should be confident working inside the platform, not just familiar with it. We need you to know what would work best for our firm, recommend it and implement it.
- Solid campaign management experience across email and digital channels
- Good working knowledge of on-page SEO
- Strong attention to detail, particularly around data and campaign accuracy
- The ability to manage multiple workstreams and priorities independently
- Clear, professional communication - you will be liaising with senior stakeholders internally and external partners
Nice to have
- Experience in a professional service or B2B environment
- Agency management experience
- Experience managing HubSpot integration projects.
- HubSpot certification