Own partner-led multi-market franchise digital campaigns by driving strategy alignment, governance, and capability building across markets; deliver structured campaign execution and insights while maintaining brand standards and compliance.

• Strategy alignment: socialise marketing strategy and calendar with Franchise partners, aligning plans where possible.
• Campaign governance: define and operate an approval process for Franchise DM campaigns against standards for channel best practice and brand safety.
• Campaign execution: build, deploy and manage paid social campaigns for Franchise partners based on their requirements.