Responsibilities

• Own facit.ai end to end: site strategy, structure, and performance, ensuring it functions as our highest-converting lead scoring tool, not just a brochure.
• Build and run our GEO/SEO strategy, covering technical SEO, on-page optimization, and generative/AI search visibility (AEO/GEO), so Facit.ai shows up wherever buyers and LLMs are looking.
• Plan, produce, and ship marketing assets, landing pages, campaign creative, sales collateral, and content, that support both demand generation and Sales conversations.
• Design and run multi-channel marketing campaigns from brief through to reporting, tying spend and activity back to pipeline and lead quality.
• Enable Sales with the tools, content, and lead intelligence they need, translating website and campaign data into signals Sales can act on.
• Monitor site health, conversion rates, and search performance, running experiments and translating what you learn into permanent improvements.
• Own and manage the marketing budget, allocating spend across channels and campaigns to maximize pipeline return and keeping leadership informed on performance against plan.
• Write conversion-focused copy for the website, refining messaging across key pages to turn more visitors into qualified leads.
• Create case studies with clients, partnering with Sales and Customer Success to turn wins into credible, sales-ready proof points.

Requirements

• Proven experience owning a B2B website as a lead generation and scoring asset, ideally at a SaaS or fast-growing tech company.
• Strong technical SEO skills combined with working knowledge of GEO/AEO and how to optimize for AI-driven and LLM-powered search.
• Hands-on ability to create marketing assets (landing pages, campaign creative, sales enablement content), plus a proven ability to quickly learn and adopt existing tools and systems (e.g., CMS platforms).
• A track record of planning and executing marketing campaigns that generate measurable pipeline, not just traffic or impressions.
• Experience working closely with Sales, understanding what they need to convert leads and building that into your website and campaign strategy.
• Proficiency with web analytics and marketing tools (e.g., GA4, Search Console, CRM/marketing automation platforms), with the ability to turn data into clear next steps.

Benefits

• Free parking
• On-site parking