Responsibilities

• As Digital Marketing Manager, you'll lead the digital marketing strategy for EDF Business and Wholesale Services (BWS).
• You'll own how the business appears across digital channels, driving performance across web, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), social media, email marketing and digital campaigns while strengthening brand visibility and customer engagement.
• Leading and delivering BWS-wide digital marketing campaigns across web, paid media, email, social and search channels
• Owning website optimisation, SEO and GEO best practice to improve visibility, engagement and conversion
• Measuring campaign effectiveness, analysing performance data and implementing continuous improvements
• Providing editorial governance across digital content, thought leadership, podcasts and social media channels
• Collaborating with internal stakeholders and external partners to create consistent, customer-focused marketing experiences
• Managing agencies and external suppliers to deliver high-quality outcomes and value
• Working with CRM platforms, including Microsoft Dynamics CRM, to support lead generation and lead nurturing
• Creating and managing digital content strategies including blogs, editorial plans and podcast marketing

Requirements

• Delivering multi-channel digital marketing campaigns across SEO, SEM, email marketing, social media and display advertising
• Using marketing databases, analytics platforms, campaign performance analysis and A/B testing to drive measurable outcomes
• Managing website performance using tools such as Google Analytics, SEMrush, Peek.ai and other SEO or Generative Engine Optimisation (GEO) platforms
• Developing and governing website content, thought leadership, podcasts and social media activity within brand and regulatory standards
• Creating integrated campaign and channel strategies that improve engagement, conversion and commercial performance
• Managing marketing budgets, forecasting expenditure and demonstrating return on investment
• Leading, developing and coaching high-performing teams
• Building trusted relationships and influencing stakeholders across multiple business functions
• Using customer insight and performance data to inform strategic decisions and optimise marketing activity
• Managing agencies and external suppliers to deliver high-quality outcomes and value

Benefits

• Alongside a starting salary of £57,600, potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.