Digital Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid Level3+ years expPermanent

Posted 4 weeks ago

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Job Summary

Own paid media and CRM-driven engagement end to end, from multi-channel campaigns to lifecycle journeys, with a focus on conversion and scalable marketing processes.

  • Growth Engine Ownership: Paid campaigns across Meta, TikTok, LinkedIn, Google and emerging channels, plus full-funnel optimisation and reporting.
  • CRM & Lifecycle: Segmentation, lifecycle journeys, and customer engagement campaigns to drive bookings and CRM metrics.
  • Cross-functional Execution: Collaborate with Content and Tech teams on messaging, landing pages, tracking, and journey optimisations.

Job Description

  • Own the end-to-end delivery of paid campaigns across Meta, TikTok, LinkedIn, Google, and emerging channels
  • Build, launch, optimise, and report on full-funnel campaigns from discovery through to booking
  • Develop and execute CRM segmentation, lifecycle journeys, and customer engagement campaigns
  • Analyse customer behaviour, cohort performance, and booking trends to identify opportunities
  • Work closely with the Senior Content Manager to test messaging, offers, and creative performance
  • Collaborate with the Tech Team on website optimisation, tracking, integrations, and booking journeys
  • Support SEO, GEO, AEO, and AI search visibility improvements across digital platforms
  • Build and optimise landing pages to improve conversion rates and enquiry quality
  • Track and report on KPIs including CAC, CPA, ROAS, booking conversion, and CRM engagement
  • Document processes, experiments, and workflows to build a scalable marketing engine
  • 3+ years’ experience in digital marketing, growth marketing, CRM, or a similar hands-on role
  • Strong paid media experience across multiple digital platforms
  • Working knowledge of CRM strategy, segmentation, lifecycle marketing, and performance reporting
  • Understanding of SEO, AEO, content optimisation, and AI-led discovery behaviours
  • Comfortable working with websites, landing pages, tracking tools, and martech platforms
  • Creative and analytical mindset with strong attention to detail
  • Startup or high-growth business experience preferred
  • Excellent prioritisation, organisation, and communication skills
  • Strong understanding of AI tools and workflow automation within marketing
  • Bias toward action with a willingness to test, learn, and improve continuously
  • Code Hospitality subscription
  • Perks and Discounts platform
  • Health Care plan
  • Birthdays off
  • Free Health Assured EAP membership (counselling, life coaching, legal and financial support)
  • Salary Sacrifice Scheme