Own end-to-end digital marketing strategy and cross‑channel execution for B2B campaigns.

• Develop, implement, and oversee comprehensive digital marketing strategies aligned with organisational goals.
• Lead SEO, paid ads, and content efforts with data-driven optimization.
• Coordinate and execute paid advertising campaigns across Google Ads and social channels.
• Create engaging content including copywriting for websites, email marketing, social media posts, and other digital assets.
• Utilise tools such as Adobe Photoshop, WordPress, Microsoft Office, and Google Analytics to manage content creation, website updates, and performance analysis.
• Monitor and report on campaign performance metrics; analyse data to identify trends and opportunities for optimisation.
• Manage social media accounts to enhance brand awareness and engagement.
• Lead project management activities for multiple campaigns ensuring timely delivery within budget constraints.
• Collaborate with cross-functional teams to ensure consistent branding and messaging across all digital channels.
• Maintain up-to-date knowledge of industry trends, emerging technologies, and best practices in B2B marketing.