Responsibilities

• Maintain & develop our websites to be best in class
• Deliver key additional website projects as are needed
• Utilise the e-CRM system to its fullest potential
• Grow covers & online bookings from paid activity
• Build best-practice and insight-led paid digital advertising, email, social media, and display advertising campaigns to drive covers
• Continue to find ways to grow & develop new audiences and increase our emailable database size
• Be the champion of marketing data and draw insights for the department from the e-CRM system
• Act as chief liaison for the key digital agencies across web, social, e-crm and any other digital agencies that we are engaged with
• Manage the ordering app, zonal loyalty scheme and voucher management systems and deliver on these as required
• Support the wider pubs marketing team and commercial umbrella team on any other marketing initiatives, campaigns or promotions as might be needed

Requirements

• Degree educated, and marketing qualifications a plus
• 5 years minimum experience in digital marketing with a good understanding of all platforms such as e-CRM, google ppc, paid social and other outlets
• Hospitality experience preferred

Preferred

• Degree educated
• marketing qualifications a plus
• Hospitality experience preferred

Benefits

• A comprehensive package of lifestyle benefits covering health, pension, wellbeing, drinks allowance and discounts
• Combination of working from home and from our brewery in Blandford, Dorset