Responsibilities

• Develop and execute integrated digital marketing strategies that enhance brand visibility and support B2B marketing goals.
• Manage and oversee digital campaigns across platforms such as Google Ads, social media channels, email marketing, and content marketing initiatives.
• Lead the creation of compelling copywriting for various digital assets including ads, blogs, newsletters, and landing pages.
• Utilize SEO best practices to improve website ranking and organic traffic through keyword research, content optimization, and technical site audits.
• Analyze campaign performance using tools like Google Analytics and Microsoft Excel to derive insights and optimize ongoing efforts.
• Coordinate with creative teams to produce engaging visual content using Adobe Photoshop and other design tools.
• Manage website content updates on WordPress and ensure the site remains user-friendly, current, and aligned with marketing campaigns.
• Monitor industry trends and competitors’ activities to identify new opportunities for growth and innovation.
• Lead project management efforts to ensure timely delivery of marketing initiatives while maintaining high-quality standards.
• Foster collaboration across departments by communicating clear objectives, progress updates, and performance metrics.

Requirements

• Proven experience in digital marketing management with a strong understanding of SEO, Google Ads, social media management, email marketing, and analytics tools.
• Demonstrated leadership skills with the ability to manage teams effectively and coordinate multiple projects simultaneously.
• Proficiency in Adobe Photoshop, WordPress, Microsoft Office Suite (Excel, PowerPoint), Google Analytics, and other relevant IT tools.
• Excellent communication skills in English with the ability to craft persuasive copy tailored to target audiences.
• Strong organizational skills with effective time management to meet deadlines in a dynamic environment.
• Knowledge of B2B marketing strategies and a track record of successful campaign execution in a corporate setting.
• Analytical mindset with the ability to interpret data insights into actionable strategies.
• Bachelor’s degree in Marketing, Business Administration or related field; additional certifications in digital marketing are a plus.

Benefits

• Casual dress
• Flexible schedule
• Health & wellbeing programme