Digital Marketing Link-Building Outreach Executive (£25K - £27K DOE)

Responsibilities

• Researching and building targeted prospect lists of relevant publications and websites aligned with iGaming client needs
• Sending outreach emails and follow-ups to publishers and webmasters to secure link placements
• Maintaining accurate records of outreach activity, placements, and prospect status in BuzzStream or equivalent tools
• Assisting in developing outreach campaign materials — email templates and pitch content
• Supporting content briefs and short-form content pieces that help secure link placements for clients
• Ensuring content meets publisher editorial standards before submission
• Developing your awareness of iGaming advertising regulations — age restrictions, responsible gambling messaging, and geo-targeting requirements
• Supporting account leads with client reporting, data gathering, and campaign updates
• Beginning to use AI tools to support outreach and content tasks under the guidance of your line manager
• Contributing to agency marketing activities — team brainstorms, newsletters, and blog posts

Requirements

• Strong written communication skills — you craft clear, engaging messages that get responses
• High attention to detail and strong organisational skills — nothing slips through the cracks on your watch
• Comfortable working with data, spreadsheets, and tracking tools
• Self-motivated with the ability to manage your own workload and meet deadlines consistently
• A genuine interest in iGaming, digital marketing, or SEO — curiosity about the sector goes a long way here
• Comfortable using AI tools to support outreach and content tasks

Preferred

• Some exposure to SEO, link-building, or digital PR — internships, personal projects, or academic work all count
• Basic awareness of the iGaming industry and its regulatory landscape
• Familiarity with tools such as BuzzStream or Ahrefs
• A degree in Marketing, Journalism, English, or a related discipline — or equivalent experience

Benefits

• Competitive benefits, flexible working, and a team that has your back.
• Team training budgets, a Training Academy, an AI-powered learning platform, and a genuine commitment to promoting from within.
• Free annual health checks, flu jabs, and eye tests. Access to mental health first aiders, confidential counselling sessions, a cycle-to-work scheme, and five paid sick days on top of SSP.
• 25 days holiday (plus bank holidays) rising to 30 with tenure, your birthday off, flexible working hours, hybrid and remote options, and two weeks working abroad. Enhanced maternity and paternity pay, and work that fits around your life, not the other way around.
• Regular Lunch 'n' Learns, quarterly off-sites, monthly socials, two paid volunteering days, an annual charity partnership chosen by the team, and an AI Taskforce putting innovation in everyone's hands.