Own the full digital marketing stack with agency partners, paid media, SEO, CRM, analytics, and cross-team collaboration to drive bookings and property growth.

• Growth Infrastructure: Own the agency relationship, setting objectives, reviewing performance, and holding partners accountable for results.
• Paid Media: Manage and optimise all paid media campaigns across platforms including Google Ads, Meta (Facebook/Instagram), TikTok, and other relevant channels, whether in-house or via partners.
• SEO & Content Alignment: Develop and execute the SEO strategy, driving organic visibility and traffic growth across the Unilife website.
• CRM & Email Marketing: Lead CRM and email marketing, building automated journeys, nurture sequences, and targeted campaigns to convert leads into bookings.
• Marketing Analytics: Own marketing analytics and reporting end to end – extracting data from multiple sources, building dashboards, and presenting insight-led reports to leadership.
• Data-Driven Optimisation: Use data to identify opportunities, diagnose underperformance, and make evidence-based recommendations that drive commercial outcomes.
• MarTech & Data Integrity: Manage and optimise the marketing technology stack, including CRM, analytics, and campaign tools, ensuring data integrity and system integration.
• Campaign Ops: Plan, execute, and optimise digital campaigns end to end, from audience targeting and creative briefing through to A/B testing and performance analysis.
• Content Collaboration: Work closely with the Content Marketing Lead to ensure creative assets are optimised for digital performance across paid and organic channels.
• Platform Integration: Collaborate with the Technology Lead to ensure marketing platforms, tracking, and data systems are properly integrated and functioning at scale.

• Budget & Forecasting: Manage the digital marketing budget, forecasting spend, tracking performance against targets, and reallocating budget to maximise return.
• Trend & Best Practices: Stay up to date with digital marketing trends, platform updates, and best practices to keep Unilife ahead of the competition.
• Growth Team Support: Support the wider Growth Team on cross-functional projects, contributing digital expertise to business development and B2B growth initiatives.
• Stelling Properties Marketing Support: Provide marketing support to Stelling Properties, shaping the digital presence and marketing strategy across a growing property group.

• Requirements: Proven experience in digital marketing, performance marketing, or a similar data-led marketing role, ideally within a B2C or student-facing environment.
• Requirements: Strong hands-on experience with paid media platforms (Google Ads, Meta Business Suite, TikTok Ads) with a track record of delivering measurable results – whether managed directly or through agency partners.
• Requirements: Experience managing external agencies and partners, including setting KPIs, reviewing performance, and driving accountability.
• Requirements: Confident extracting, analysing, and presenting marketing data using tools such as Excel, Looker (Data Studio), Power BI, or other BI and analytics platforms – with the ability to turn numbers into clear, actionable recommendations for stakeholders.
• Requirements: Solid understanding of SEO principles and experience driving organic growth through technical and on-page optimisation.
• Requirements: Experience with CRM and email marketing platforms (e.g. HubSpot, Mailchimp, Salesforce, or similar), including building automated journeys and segmentation.
• Requirements: Experience managing digital marketing budgets and optimising spend for maximum ROI.
• Requirements: Strong understanding of conversion rate optimisation (CRO) and A/B testing.
• Requirements: Excellent communication and presentation skills, with the ability to present performance data and strategic recommendations clearly to senior stakeholders.
• Requirements: Proactive, analytical, and commercially minded – comfortable in a fast-paced, results-driven environment.
• Requirements: A full UK driving licence, to enable travel between properties.

• Benefits: 28 days annual leave (plus bank holidays).
• Benefits: Opportunities for professional development and training.
• Benefits: Pension scheme.
• Benefits: Annual performance-based bonus.
• Benefits: Regular team socials and events to celebrate our wins together.
• Benefits: Mileage allowance for travel away from place of work.
• Benefits: Health plan with Simplyhealth, including GP access and support for everyday healthcare costs.