INEOS Group

Digital Marketing Lead

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own the global brand website experience with end-to-end ownership over uptime, SEO relevance, and multi market authoring, while aligning a €1.2M retained team around tight priorities.

  • Leadership: Own the web ops, updates, and cross-market publishing to keep the brand reference-ready for AI and LLMS.
  • Governance: Manage a retained team with clear briefs and rigorous prioritisation to avoid scope creep.
  • Enablement: Empower regional markets to contribute authoring within a global framework to maintain consistency and speed.

Job Description

Responsibilities
  • Digital experience is at the heart of how our brand is presented and how are prospects and customers interact with the Brand.
  • Operational responsibility for web uptime/bug fixes and commercial or legal updates
  • The Brand website needs to be continuously improved for SEO particular ensuring it is a relevant reference point for the LLM’s
  • There is a retained team at Dept. (c.€1.2m) that needs to be carefully managed to ensure rigorous prioritisation and clear briefing
  • This role is responsible for global authoring, and it is the intention to empower the regions to take some responsibility for authoring in their markets
Requirements
  • Strong experience in digital website operations, optimisation and development with multi -market/language set-up
  • Pro-active, a self-starter that can drive progress and delivery with minimal supervision
  • Strong knowledge and experience of global multi market website optimisation, authoring and development
  • Proficiency in project management and the ability to prioritise effectively.
  • Comfortable adapting to working at a fast pace and to shifting business dynamics and commercial priorities.
  • Strong communication skills with an ability to build bridges between technical and non-technical staff.
  • Bachelor’s degree (desirable).

Marketing Team

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