Responsibilities

• Campaign Management: Support in building and managing Google and Meta ad accounts for new and existing franchisees.
• Optimisation & Testing: Recommend and implement A/B tests, audience refinements, and creative optimisations to drive continual improvement in lead quality and cost efficiency.
• SEO & Website Optimisation: Support ongoing SEO strategies and website updates, ensuring content is optimised to improve visibility and conversion.
• Ad Copywriting: Write engaging and persuasive ad copy tailored for paid advertising channels across Google and Meta platforms.
• AI Integration: Leverage AI-powered insights to support campaign optimisation. Stay up to date with AI advancements that can enhance marketing efficiency and performance.
• Franchisee Account Management: Support account management for franchisees by building strong working relationships, understanding their marketing needs, and confidently present campaign performance, insights, and recommendations.
• Reporting: Monitor and analyse weekly advertising performance, identifying trends, insights, and optimisation opportunities. Prepare and deliver monthly performance reports for franchisees, highlighting key results, insights, and next steps.
• Collaboration: Work closely with the broader marketing team to align digital activity with brand campaigns and member acquisition objectives

Requirements

• Minimum 2 years’ experience in a paid media or digital marketing role (agency or in-house).
• Proficient in Meta Business Manager, Google Ads, and GA4 (Google Analytics 4).
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Confident using Excel/Google Sheets for data analysis and reporting.
• Excellent written communication skills with a flair for crafting engaging ad copy.
• Confident communicator with the ability to build rapport with colleagues, franchisees, and external partners.
• Experience or strong interest in using AI tools for campaign optimisation and automation.
• Knowledge of SEO principles and best practices.
• Highly organised, proactive, and eager to explore new tools, trends, and testing opportunities in the digital landscape.
• Passion ate about fitness, lifestyle, or consumer marketing (preferred but not essential).

Preferred

• Passionate about fitness, lifestyle, or consumer marketing (preferred but not essential).